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Niji is a French leading digital agency, financially independent with 1000+ talents that supports SME, mid-cap companies and large corporation in their digital transformation, from framing to solution making.
About NIJI DIGITAL
With a yearly double-digit purely organic growth since 2015, and recognized as leader on his market, Niji combines Consulting, Design, Technologies and Salesforce implementation to provide bespoke solution to meet customers’ needs.
The company is headquartered in Paris, and has just established his first international office in Singapore.
We provide an End-to-end User-centric approach to help our customers to address the main challenges of the digital transformation and accelerate their digital initiatives.
Get in touch with NIJI DIGITAL
NIJI DIGITAL Solutions
Niji operates in several sectors, mainly in the Healthcare domain with a strong track record and projects for Pharma, Start-ups, Hospitals & clinics, and HomeCare & Medical services providers.
We particularly support our clients on:
Define and build new offers, new market approaches, and new business models
Define, Design and develop digital orchestration platforms
Transform healthcare professional operational models through digitalization
Define and deploy new customer engagement strategy,
Define and Design new user experience with a multichannel/multidevice approach
Introduce innovation and new data-based technology
Main references
ONE SUCCESS STORY
Defining the Direct-To-Consumer strategy and transforming our client’s business model by launching a marketplace in the complex homecare ecosystem.
Our client is a main player in the medical world that markets home support products (medical beds, anti-decubitus chair, shower bar, etc.) via pharmacist partners.
Despite the good market dynamics (annual growth of 4% to 5%), our client is observing a stagnation of its market shares and a decrease in the profitability of its homecare activities in a highly competitive context.
What is at stake?
- Broadening market access by getting closer to the end user of products and services
- Transform the business model thanks to digital by meeting the expectations of 3 priority targets
- Patients / Caregivers
- Pharmacists
- Prescribers
Our approach
Define the Customer Centric strategy, in a complex ecosystem, due to the specificity of the prescription relationships, to transform the business model.
Based on a study of the expectations of the various targets, Niji recommended transforming the existing indirect model into a direct model, based on an open web platform:
- Addressing the 3 targets to articulate the different models of intermediation
- Highlighting an enriched product and “service” offer for a cross-functional value proposition
- Can welcome partners to enrich the offer and above all “prescribe it”
A project in 4 phases:
- Understand Customer expectation
- Define the Customer Centric Strategy
- Define the implementation plan
- Deliver the platform
Our Results
Following this recommendation, the client launched the implementation and Niji deployed the market place platform.
A project from strategy to reality with the launch of this new platform, a symbol of a radical change of strategy in less than a year.
A project that has made it possible to convince the company internally of the change in business model and to be a pilot to replicate the experience in other sectors.