The client (a healthcare company) hopes to develop market access strategies to enter new markets in the Asia-Pacific region; challenges identified by the client include digital platforms, disruptive business models and compliance.

Methodology

To address the client’s needs, ESSEC and the client co-developed a leadership training program with an integrated immersion project. Program participants acquired strategic, digital, and innovation competencies through classes delivered by ESSEC faculty, and are divided into teams to work on business cases co-developed by the client and ESSEC.

Integrated Immersion Project

Regional business unit (BU) leaders identified the most pressing and/or interesting business challenges their respective unit faces, provided substantive information related to the business problem, and co-wrote these business problems into cases with ESSEC faculty. ESSEC faculty worked closely with BU leaders to ensure cases are well prepared and have the necessary information to help project teams develop feasible solutions.

ESSEC faculty also coached the project teams to develop solutions for their assigned business problem.

Deliverables

The business case is presented to a jury of BU leaders; project teams had to convince these leaders that their proposed solutions will create new value beyond existing approaches and business models. Project teams also have to show that their proposed solutions are technically feasible and financially viable solutions.

Business Impact

Elements from the various immersion projects were adopted for launching new products in new markets in the Asia-Pacific region. For example, one proposed solution identified feasible ways to improve the delivery of quality healthcare through multiple stakeholders.